Recognizing that fibre intakes of Canadians fall dramatically short of the recommendations, Kellogg Company announced it will add more fibre to many of its popular ready-to-eat cereals in Canada, as well as the United States. This decision builds on the Company's 100-plus year commitment to fibre and further strengthens its dedication to meeting consumers' health and nutrition needs.
The Plan
By the end of 2010, nearly 74 per cent of Kellogg's ready-to-eat cereals in Canada will be at least a source to very high source of fibre. In keeping with the company's nutrition heritage, Kellogg Canada is also embarking on a national fibre education awareness campaign to help educate consumers about the importance of fibre.
"Today's announcement is another step on Kellogg Company's journey to continually improve the nutrition profile of our products without compromising on taste or quality," said François Rouilly, president and chief executive officer for Kellogg Canada.
"A year ago, we changed what and how we market to children and reduced the sugar and sodium in a number of our cereals. Now, Kellogg is adding an important benefit - fibre - to our foods while maintaining their great taste."
What is Fibre all About?
Fibre has many benefits, including helping to keep children's digestive systems healthy and supporting overall healthy growth and development. Yet, children ages 4-8 only get around 13.5 grams of fibre per day - about half of the recommended intake according to Health Canada.
"Since fibre is so important to children's health, we're first increasing the fibre in some of our most popular children's cereals - beginning with Kellogg's Froot Loops and Corn Pops, which will start to appear on store shelves in September 2009," said Christine Lowry, vice president, nutrition and corporate affairs, Kellogg Canada.
"Kellogg's cereals are a trusted mainstay of family breakfast tables. Adding fibre without changing the taste people love is an ideal way to help families increase their daily fibre intakes."
Adults Benefit from Fibre too!
For those looking to maintain a healthy weight, fibre can help keep that full feeling longer. It can also improve digestive health and reduce the risks of heart disease and type 2 diabetes says IFIC in a 2008 study. Health Canada states that adults only consume about half of the 25 - 30 grams of fibre recommended each day.
"As a medical researcher working closely with patients to modify their diets, I see first-hand that adults and children alike aren't getting the recommended intakes of fibre," said Dr. David Jenkins, Faculty of Medicine, University of Toronto. "I applaud Kellogg's commitment to increasing fibre in their cereals and to providing solutions to help meet the nutrition needs of Canadians."
A Brief History
A Neilsen survey states that Kellogg Canada has more ready-to-eat cereals that are at least a source of fibre than any other food company. These cereals include Kellogg's All-Bran, Kellogg's Two Scoops Raisin Bran, Kellogg's Mini-Wheats, Special K Satisfaction, and MultiGrain Krispies. Kellogg introduced its first fibre cereals, Kellogg's Bran Flakes and All-Bran, in 1915 and 1916 respectively, and Kellogg's Two Scoops Raisin Bran in 1950 - with the raisins adding even extra fibre!
Without enough fibre, adults and children can suffer from constipation, bloating and other digestive problems. Along with a fibre-rich cereal, leafy greens like lettuce, spinach can add to a well balanced, high fibre diet that will assist in day to day regularity.
Visit Kellogs.ca for more information on their newest products, campaigns and charity work.
Click below for related articles on Diet, Health and Fitness:
 |
